ComScore Releases Top 25 Iphone Apps - Games More Popular than Social Networks
Comscore released a list of the top 25 apps and their market penetration (ie. what % of iphone owners have downloaded them). Surprisingly, over 1/3 of iphone users have downloaded TapTap Revenge. Games are proving to be the most popular download for iphone users - surpassing even social network app downloads.
Popularity of Categories
- Almost 50% of the top apps are games (12 out of 25)
- Entertainment is the next most popular category (4/25 top apps)
- Social Networking is third most popular (3/25 top apps)
Social Networking Popularity
- 26% have downloaded facebook followed by 23% for myspace and 19% for aim
- Twitter apps do not appear on the list - potentially because there are a number of apps for twitter (whereas myspace and facebook have an official app).
- Iphone users are 3 times more likely than average to visit social/communication/ entertainment sites including: AOL IM, Hulu, Twitter.com, Digg.com, iMeem and MTV.com
Iphone Usage is Largely Personal, Not Business
A look at the top iphone apps underscores that iphone usage is primarily personal vs. Blackberry usage, which is primarily business related. Games, social networks and entertainment make up the bulk of the downloads, with the remainder being entertainment related
The Comscore Top 25 List
Top 25 Apps by Penetration of Apple App Users
February 2009
Total U.S. - Home/Work/University Locations
Source: comScore Apple App Store Report
Penetration
Of
Application Installs Category Developer
Tap Tap Revenge 32% Games Tapulous, Inc.
Backgrounds 27% Entertainment Stylem Media
Touch Hockey: FS5 26% Games FlipSide5, Inc.
Facebook 26% Social Networking Facebook, Inc.
Pac-Man 24% Games Namco
iBowl 24% Games SGN
MySpace Mobile 23% Social Networking MySpace.com
Google Earth 22% Travel Google Inc.
Labyrinth 22% Games Codify AB
Pandora 21% Music Pandora Media, Inc.
AIM 19% Social Networking AOL
Flashlight 19% Utilities John Haney
Virtual Zippo Lighter 18% Lifestyle Moderati Inc. and Zippo
Manufacturing Co.
Movies 18% News Flixster
Hangman 18% Games Jamsoft
Bubblewrap 18% Entertainment Orsome Software Ltd.
Lightsaber Unleashed 17% Entertainment Lucasfilm Ltd
Shazam 17% Music Shazam Entertainment Ltd.
Mazefinger 16% Games ngmoco
Cube Runner 16% Games Andy Qua
Sol Solitaire 15% Games Smallware LLC
Crazy Penguin Catapult 15% Games Digital Chocolate Inc.
Topple 15% Games ngmoco
Sudoku 14% Games Mighty Mighty Good Games
Remote 13% Entertainment Apple
