SmartPhones Around The Globe - Regional Updates
Gartner Recently released their report with global smartphone sales and growth around the world, but how do regions stack up in terms of growth and adoption.
Neil Young, CEO of Ngmoco told Venture Beat that “Ngmoco generates more than half of its revenue from outside the U.S.”
- Smartphone sales grew 69% in 2008
- In 2008 the market continued to grow, despite a down economy
- Smartphones are accounting for 20% of sales, a dramatic increase vs. 2007
- Predictions are that sales growth will slow.
- Growth will be driven by operators pushing data plans.
- Smarphones will see more competition from full-feature enhanced phones will full qwerty keyboards, which have similar functionality but are cheaper.
- Smartphone sales recorded 2.3% sequential growth; Sales of high-end devices remained strong
- 7.5 million unit sales
- Mobile devices overall dropped by 9.2% in 2008 due to weak consumer confidence.
- Nokia lost only 2% market share to Apple. RIM and Samsung are both gaining share.
- Touch devices are growing.
Europe, Middle East and Africa
- Smartphone growth up only 2% in Q4
- Replacement purcahses are dropping in Europe, yet smartphone sales increased by 9.6% in 2008
- Samsung’s new phone the Omnia was the major contributor to growth; Samsung share nearly trippled in the 4th quarter of 2008.
“In 2009, mobile platforms will be a major battleground as the associated user experience and role of the ecosystem grow in importance.”